'Shoes designed not to be noticed.' This was the basic idea behind the fall/winter '08 running campaign. We arrived at this because we hit on the truth that you really only notice your running shoes when they feel bad.
Beschrijving:
But when they feel good, rather than notice them, you notice other things. Yes, you notice your surrounds, but you also notice you. You notice your breathing, your hard-working muscles, your mind that's been allowed to wander. You notice you're running further. You notice you're actually enjoying running! You notice that all of a sudden achieving your impossible is in fact, anything but.
