Amsterdam Worldwide, the international communications agency, will next week unveil its first work for Pernod Ricard with the reinvention of Ararat - a legend and institution in the world of discerning brandy drinkers and a household name in Russia and Eastern Europe.
Beschrijving:
Ararat is the original, authentic Armenian brandy and Amsterdam Worldwide has created a campaign that reignites a cultural connection between this drink of historic statesmen and an inspirational Armenian legend. Targeting Russians and Eastern Europeans in their home countries as well as Armenian and Russian communities internationally, the centerpiece of the first work is a 15-minute short film directed by the award-winning Shammasian Brothers. 'Akhtamar' is a modern day re-telling of a classic Armenian legend of unrequited love.
