Bleed Orange

The 'Bleed Orange' film is the next phase a campaign that will introduce a previously unseen swagger to the Dutch National Team and its fans. The film continues the tape art element introduced during the Dam Square takeover in December, and builds from there, with inspirational messages taped in and around football training grounds. It focuses on the newfound resolve, unity, and determination in this year's squad. The film, shot by Johan Kramer, features Dutch stars Ruud Van Nistelrooy, Giovanni Van Bronckhorst, and Rafael Van der Vaart training intensely in anticipation of their World Cup effort, with the film building both visually and audibly (original music by Junkie XL) to the moment they all take the field as one.